Posted 2months ago
Caring for a dog doesn’t come cheap - there’s pet food, vaccinations, toys, treats, accessories...not to mention vet bills.
But as well as our dogs costing us a pretty penny, they could also prove to be big earners, as long as they’ve got star potential.
With Tik Tok exploding over the last year during the pandemic, the viral video-sharing platform has churned out some social media stars that we just can’t get enough of, and that includes dogs.
And with some boasting millions of followers, their owners have managed to turn their profile into a pretty lucrative career with some making thousands of pounds per post.
Do you think your dog has what it takes to make it big on Tik Tok?
Personalised keepsakes brand, Write from the heart, has five tips to help you find social media fame with your dog.
1. Find your niche
With 689 million monthly active users worldwide, it’s safe to say that there’s plenty of competition. One way to cut through the noise is to find your niche.
If your pet is an unusual breed or has a unique backstory, consider making this your USP to stand out amongst the crowd.
2. Produce viral content
Be creative with your content, take part in viral TikTok pet challenges, recreate famous pet memes and be silly!
Make sure your videos are 15 seconds or less to encourage users to watch your videos from start to finish, and edit them using trending effects, sounds and songs.
Quantity over quality works best for TikTok, worry less about fine-tuning your video editing skills and focus on posting frequently.
3. Use hashtags
Beat the algorithm and use a few hashtags when posting your content. TikTok has a 100-character limit on captions so only use a few.
Look at the hashtags that your competitors are using and use a mix of these and the most popular hashtags such as #foryoupage.
4. Build your pet’s brand
Creating merchandise is a great way to provide fans with an outlet to get involved and can get your name noticed by others – plus it may even earn you and your pet some money!
You could also consider trying 'story time' videos to tell followers more about the pet behind the account.
Another tip to build your brand is to have a presence on other social media channels and use a bio link tool to add links to these other accounts.
5. Set up a wishlist
If you do hit the big time, remember to give back.
Spread some pawsitivity and set up a wishlist whereby you include common items that animal shelters are often in need of and donate any that your followers purchase.
Putting this in your bio will encourage engagement and help those four-legged friends in need.
Kirsty Prankerd, managing director of Write from the heart, said: “If you feel your pet has star potential, it’s well worth setting up a dedicated TikTok account for them.
“The app has seen huge growth and as a result many creators are reaping the rewards.
“Whether it’s their first social media account or simply an extension of their existing online presence, TikTok’s vast number of users means you can reach more people than ever.
“With your video gone at the swipe of a thumb, be sure to create strong openings or add an explanatory caption.
“Most of all, remember to have fun with it and not to demand too much from your pet, pets need to be cared for and cherished in order for their true character to shine through.”